Strategy · Experience · Engineering
Strategy-Led. Technology Delivered.
A strategy and engineering practice helping governments, GLCs and enterprises navigate complex transformation across Malaysia and beyond.
Trusted by institutions across Malaysia
Years Combined Experience
Enterprise Projects
Citizens Served
Government-Trusted Delivery
Capabilities
Core Services
One integrated capability set covering the full path from problem definition to deployed, supported systems.
Strategy & Transformation
Digital strategy, transformation roadmaps, service architecture and complex programme design.
Experience & Service Design
User research, customer and citizen journeys, UX/UI and scalable design systems.
Technology Engineering
Enterprise platforms, web and mobile development, API integration, cloud and DevSecOps.
Delivery & Optimisation
Programme governance, QA and automation, operational improvement and long-term technology support.
Methodology
Our Approach
We borrow from behavioural economics, systems thinking, and complexity science — because it works. Every engagement moves through four stages, regardless of where the client thinks the work begins.
Research
Experience-led inquiry and data validation.
Strategy
Value propositions and ecosystem mapping.
Design
UI/UX and scalable design systems.
Engineering
Full-stack delivery with DevSecOps.
Every engagement begins by validating the problem before defining the solution. Skipping discovery is how organisations end up building the wrong thing well.
Industries
Where We Work
For Startups
Building an MVP? Let's Talk
Need engineers who can move fast? We partner with startups and founders on short-term, high-pace engagements to design, build and ship MVPs — as a collaborator, not just a vendor.
MVP Engineering
Senior engineers embedded quickly to design, build and ship your MVP — from idea validation to a live product.
Short-Term, High-Pace
Sprint-based engagements sized to your runway, with the flexibility to scale the team up or down as scope evolves.
Collaboration First
We plug into your founding team as a technology partner, not a vendor — sharing context, risk and momentum.
Selected Work
Featured Case Studies
Institutional experience across government, financial services, energy and telecommunications.
Why EBP Malaysia

Strategy to Execution
One integrated practice connecting institutional strategy, experience design and enterprise engineering — no handoffs, no gaps.
Senior-Led Engagements
Complex mandates are led by experienced practitioners with direct accountability from strategy through delivery.
Institutional Understanding
Deep experience navigating the operational, regulatory and stakeholder complexity of governments, GLCs and regulated enterprises.
Proven Engineering Depth
Enterprise delivery across mission-critical platforms, integration and automation, supported by teams in Malaysia, Canada and Pakistan.
Leadership
Senior Practitioners, Direct Accountability
From strategy through to delivery, our leadership team stays close to every engagement.
Raheel Zubairi
Sales
Leads commercial strategy, partnerships and enterprise engagement across EBP's technology and transformation portfolio.
Khurrum Khan
Technology
Technology leader responsible for enterprise architecture, engineering delivery and scalable systems across government and regulated industries.
Afif Azman
Strategy
Transformation strategist with 20 years of experience across government, GLCs and regulated enterprises, specialising in complex programmes spanning strategy, technology and service design.
Ready to Transform Your Organisation?
Talk to our team about your mandate, programme or proposal — senior practitioners respond directly.
